Improving the quality of their life, enhancing their health, and gaining a sense of control over their body are just some of the reasons that many adults go for weight loss plans every year.
In fact, losing weight and getting into shape is one of the most common New Year’s resolutions of 2018.
In 2016, ten US states reported that 70 percent of their population was either obese or overweight while 48% of Americans agree that the cause of them being “out of shape” is due to poor diet and exercise.
Every year, millions of Americans embark on a journey to shed the excess weight through several means contributing significantly to the health industry that is now worth approximately $66 billion.
Simply put, the health and wellness industry is booming and is expected to become a trillion dollar industry soon. Here, we list some of the key trends that you can watch out for in the competitive business world of weight loss.
Table of Contents
Top trends for the weight loss industry in 2018
1. Meal replacement plans continue to be popular
Meal replacements such as shakes and nutrition bars continue to rein the industry for being safe, portable, and cost-effective solutions for the DIY dieters.
In fact, experts predict that these plans will surpass the over-the-counter diet pill industry by a wide margin in the coming years.
2. Commercial diet programs will revolve
In the year 2018, the diet plan Weight Watchers will continue to rank as the best commercial diet program.
Noom that features an app to assist those who are looking to get into shape follows the program. Both these diet programs offer tons of guidance to the users, are effective, and easy to follow.
The weight-watching individuals can also make use of other commercial diet programs such as Oprah and NutriSystem that are equally convenient, affordable, and of course – provide the best results in 2018.
3. Multi-level marketers will contribute to the industry growth
Some of the best MLM companies are joining forces with the health industry by assisting in the distribution of their products.
Since, the earning potential for direct sales marketing is extravagant, more and more companies are following the trend of selling health and wellness products in their network.
4. The younger generation also diets
Among millennials, the sense of being unhealthy is especially strong with more than 80% of young adults claiming that they “could be healthier.”
However, they do not rely on the expensive diet programs and favor clean eating, exercise regime, along with diet websites and apps.
However, the younger generation restricts the intake of soft drinks, artificial sweeteners, and highly processed food, which works negatively for the relevant industry.
On the contrary, their use of weight watching mobile apps and websites is on the rise, thus providing more revenue to the tech industry.
5. Medical weight loss programs may not be successful
Medical assisted weight loss programs including the bariatric surgery may not see much hype in the year 2018.
Since not many hospitals and MDs have fully embraced this trend, chances are that these programs may not stay much in the news during the year.
The weight loss industry provides several alternatives to the weight watching population for shedding extra pounds.
These programs provide structure to the people when they find dieting on their own to be confusing, overwhelming, and challenging to stick to.
Of course, some weight loss programs are more effective than others are while some are more cost-effective.
In the year 2018, the weight loss industry will gain momentum over several other organizations and continue to gross high levels of income for their workers.